The design community has been abuzz lately over the new trailer for Wes Anderson’s latest film, Moonrise Kingdom, more specially his use of Jessica Hische’s custom script for the title instead of his usual use of Futura. This is quite the compliment to Hische, as Anderson has always shown to pay great attention to graphic design featured his films, from the faux book covers of Tenenbaum family to the faux posters of Steve Zissou. This had me thinking about the appropriation of graphic design in film and the filmmaker who first came to mind was French New Wave’s Jean-Luc Godard.
shown above: title sequence from Pierrot le fou (Godard, 1965, France)
You can find a great collection of Godard title sequences over at Christian Annya’s The Movie Title Stills Collection.
title sequence from Vivre sa vie (Godard, 1962, France)
Jessica Hische’s custom script show in the trailers for Wes Anderson’s Moonrise Kingdom.
title sequence from The Royal Tenenbaums (Anderson, 2001, United States) featuring the typeface Futura.
And for die-hard Godard fans, the following video is a must. A wonderful presentation by Laura Forde for her thesis project at The School of Visual Arts’ D-Crit graduate program. The presentation “…explores and interprets the role of visual language within the films—title sequences, intertitles, handwritten utterances, and printed matter in the form of newspapers, magazines, and posters.”
Laura Forde, “Jean-Luc Godard’s Critical Appropriation of Graphic Design in the 1960s” (2010 D-Crit Conference) from D-Crit on Vimeo.
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Thank you for the mention!