The design community has been abuzz lately over the new trailer for Wes Anderson’s latest film, Moonrise Kingdom, more specially his use of Jessica Hische’s custom script for the title instead of his usual use of Futura. This is quite the compliment to Hische, as Anderson has always shown to pay great attention to graphic design featured his films, from the faux book covers of Tenenbaum family to the faux posters of Steve Zissou. This had me thinking about the appropriation of graphic design in film and the filmmaker who first came to mind was French New Wave’s Jean-Luc Godard.
shown above: title sequence from Pierrot le fou (Godard, 1965, France)